New ideas for changes in the Radio and TV Act proposed by the Ministry of Culture are presented as motivated by concern for consumers – what is more, for the youngest among them. The objective is supposedly to prevent kids from eating too much sweets and, as a result, gaining weight due to the influence of advertisements. However, this concern is sadly counterproductive, as such mechanisms have already been adopted. The solution suggested by the ministry is a discouragement for any activities at the level of self-governance and autoregulation – President of Employers of Poland Andrzej Malinowski writes for “Rzeczpospolita”.
As the President of Employers of Poland points out, TV broadcasters have already stopped advertising sweets, sweet drinks, as well as both sweet and salty snacks for kids under the age of 12. We may never see the results of this thoroughly prepared change initiated by broadcasters, as it barely got into force and the ministry is already preparing another one.
According to Andrzej Malinowski, government regulations will discriminate the producers who want to create their brands and support non-advertising pseudo-brands established by large discount chains and competing mostly using low prices.
– For years, we have been told that the administration dedicates effort to changes taking place at the local- and self-government level. This thesis is illustrated with the use of terms such as “deregulation”, “self-governance” and “inexpensive state”. I am sorry to say, but if that convinced you, the joke is on you – says the President of Employers of Poland.
– The best decision that the administration can make would be not to introduce changes and leave regulating to those who know how the issue, that is the broadcasters themselves – Malinowski concludes.