How do business models change under the impact of digital technologies, what is the tempo of those changes, what will happen with the labour market – these were the topics of discussion at the conference organized by Employers of Poland and Google.
Participants presented a clear diagnosis: digital technology is fundamentally changing the rules of business activity and doing it very rapidly. Consequences are exceptionally far-reaching and extend to everyone – employers, employees and consumers.
Rafał Baniak, Vicepresident of Employers of Poland, pointed out that the changes do not result from older methods and technologies exhausting their capacities, which is why the business environment has to be observed very attentively. – After all, the stone age did not end because there were no more stones left. If we exclude change from our economic activity. Poland will always be at the far end of innovation rankings. We have a problem with being open to change – he explained.
The answer to the challenges of surviving in times of digital transformation is to be ready to quickly redefine one’s business. Tomasz Misiak, Chairman of the Supervisory Board at Work Service and Vicepresident of Employers of Poland, referred to the case of Nokia. – For years, Nokia has been conquering the market by producing smaller and smaller mobiles: from the brick-sized ones through palm-size. But the next step was not to introduce a phone the size of a finger, but rather a smartphone. This is the redefinition we are talking about. Today, no business is safe – stressed Tomasz Misiak.
Former Prime Minister Waldemar Pawlak pointed out that progress and growth are not constant and that even the biggest companies can easily fall under the blows of quickly emerging competition.
Prognoses for the labour market were also formulated – new technologies could lower the demand for unqualified employees. According to Magdalena Dziewguć of Google, such changes are foreshadowed by the emergence of cheap robots for cleaning hotels, moving goods in warehouses etc.
The conference is an opening of a series of meetings focusing on new trends in the business environment.