The Council for the Promotion of Poland has passed a motion on the concept of the logo and slogan promoting Poland abroad. Employers of Poland in the works, represented by Arkadiusz Pączka, acting director of the Legislation Monitoring Centre.
According to the motion, the logo will include the spring motif from the Poland. Spring into new campaign, designed by Wally Ollins. It will substitute the current logo – a kite designed in 2002.
The adoption of a new logo is a result of one and a half years’ work on a consistent communication startegy for the POLSKA brand. The basis for this was the unanimous passing of the Guidelines for communicating the POLSKA brand in October 2013. The Poland. Spring into new campaign is an important element of this strategy. It promotes Poland abroad on the occasion of three important anniversaries – 10 years in the EU,15 years in NATO and 25 years after the political transformation. The spring is a symbol of energy for positive change, dynamism, creativity and innovativeness of Poles.
- It is important that for the twenty-fifth anniversary of Poland regaining freedom a new branding strategy has been adopted – said Arkadiusz Pączka. – Hopefully, it will compliment the strategy of promoting Poland abroad – he added.
The Council for the Promotion of Poland is an inter-ministry institution coordinating the promotion of Poland and is an advisory body to the Prime Minister.