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The „Brand for Poland” foundation inaugurates its activity



Lewiatan, KIG, Employers of Poland and SKM SAR have officially inaugurated the  activity of the „Brand for Poland” foundation. Its main objective is to undertake initiatives which will contribute to creating a strong national brand and improve the image of our country and Polish business abroad. The foundation is open to cooperation with all interested circles and wants to gain the support of companies, NGOs and public administration.


The Founding Council includes:


  •     Henryka Bochniarz, Chairwoman of Lewiatan (Chairwoman of the Foundation);
  •     Andrzej Arendarski, Chairman of the Polish Chamber of Commerce;
  •     Andrzej Malinowski, President of Employers of Poland;
  •     Szymon Gutkowski, Chairman of the SAR Marketing Communication association.


The Foundation also includes the Brand Trustees - Polish entrepreneurs who support the initiative.


Trustees: PKO BP, Totalizator Sportowy;

Partner: Adamed, Dentsu Aegis Network;

Supporting Partners: Think Tank, Brief, Instytut Adama Mickiewicza,

Polska Organizacja Turystyczna, Best Place Europejski Instytut Marketingu Miejsc.


The Foundation wants its support to transcend divisions and involve as broad a group of interested parties as possible. Together with its partners the Foundation will prepare a map of Polish brands: local, regional, European and global. The project will promote Polish solutions, entrepreneurs, culture, people and tourist attractions. Activities will include a.o.: debates with representatives of business, culture, science, tourism and sports, as well as artists, strategists and marketing specialists; training, consultations, research, as well as cooperation with research institutions, universities and publishing houses.


– „Made in Poland” do not enjoy as much popularity and trust as the deserve and have earned. The Foundation would like to change that by creating positive attitudes towards Poland – said Andrzej Malinowski, President of Employers of Poland.


Contact for the media


Artur Cheba

Public Dialog

tel. (+48 22) 100 68 12

mob. (+48) 535 079 487



Łukasz Goździor

Director of the Foundation

tel. 606 778 607



The „Brand for Poland” Fundation

ul. Czerska 8/10

00-732 Warszawa

+48 22 898 84 25